Friday, December 16, 2005

Have Some Caffeine With Your Caffeine

COCA-COLA BLĀK TO MAKE ITS WORLDWIDE DEBUT

"Coca-Cola Blāk is not just a flavor extension. It is a blend of unique Coke refreshment with the true essence of coffee and has a rich smooth texture and has a coffee-like froth when poured. We believe we have created a new category of soft drink – an adult product in a carbonated beverage – and a whole new drinking experience. This brand is ideal for any part of the day when people are looking for renewed energy or simply to take a break," said Marc Mathieu, vice president, Global Core Brands, The Coca-Cola Company.

I'm torn between "Oh, good! Finally, a replacement for Jolt!" and, "Ee-ew! Coke and coffee together?"

If it ever gets to Canada, might be worth a try; but I'm sure not going all the way to Paris just for a taste test!

1 Comments:

Anonymous Lisa said...

It sounds like something I would drink. I sure hope they're going to give it a better name though... Blak?

Saturday, December 17, 2005 11:09:00 AM  

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