Friday, September 23, 2005

Burk Is A Berk?

I heard Nasty Neil Macrae foaming at the mouth about this one on CKNW this morning -- what an earful to wake up to!

From ESPN.com news services:
Updated: Sep. 23, 2005, 12:38 PM ET

Burk plans to protest new NHL ad campaign

The NHL's new advertising campaign is getting attention, but not the kind it was likely hoping for.

According to a report from The Canadian Press, Martha Burk, the chair of the National Council of Women's Organizations, said she intends to write letters of protest to the NHL and NBC over the NHL's new ad campaign, which is set to begin next week.

The first spot, titled "It's Time," shows a player (an actor, not an NHL player) in a locker room, surrounded by candles and accompanied by a woman who ceremoniously helps him don his hockey garb. The ads feature quotes from Sun Tzu's "The Art of War" along with dramatic camera work and music reminiscent of the film "Braveheart."

Burk told The Canadian Press that the ad is "offensive on many levels."

Personally, I find Burk offensive on many levels. That does not keep her off the airwaves, however...

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