Morning Coffee, Morning Controversy -- All in the Same Cup
Tempest brews over quotes on Starbucks cups
Starbucks says it was hoping to inspire old-fashioned coffee-house conversations when it introduced a campaign this year featuring the words of notable Americans on its coffee cups.
But at least a few of those words are sparking more discord than discussion.
A national Christian women's organization is accusing the Seattle-based coffee maker of promoting a homosexual agenda because of a quote by author Armistead Maupin, whose "Tales of the City" chronicled San Francisco's homosexual community in the 1970s and 1980s.
Maupin's quote — one of several dozen in "The Way I See It" promotion — says his only regret about being gay is that he repressed it for so long.
"I surrendered my youth to the people I feared when I could have been out there loving someone. Don't make that mistake yourself. Life's too damn short."
There's more -- you can click on the link to read the entire article.
I don't much like that stuff they call "coffee," but Starbuck's sure has some terrific marketing ideas. Have you bought your shares, yet?
Starbucks says it was hoping to inspire old-fashioned coffee-house conversations when it introduced a campaign this year featuring the words of notable Americans on its coffee cups.
But at least a few of those words are sparking more discord than discussion.
A national Christian women's organization is accusing the Seattle-based coffee maker of promoting a homosexual agenda because of a quote by author Armistead Maupin, whose "Tales of the City" chronicled San Francisco's homosexual community in the 1970s and 1980s.
Maupin's quote — one of several dozen in "The Way I See It" promotion — says his only regret about being gay is that he repressed it for so long.
"I surrendered my youth to the people I feared when I could have been out there loving someone. Don't make that mistake yourself. Life's too damn short."
There's more -- you can click on the link to read the entire article.
I don't much like that stuff they call "coffee," but Starbuck's sure has some terrific marketing ideas. Have you bought your shares, yet?
posted by Chimera at 10:01 AM
2 Comments:
i always get the same quote on my cup. the only conversation it has ever stimulated was "why do i always get the same freakin quote on my cup." (it's the betsy rogers one)
I never buy coffee at Starbuck's -- it tasted burnt both times I tried it, and I had watched the barrista make a fresh pot. But I thought the article was a good one.
If they can convince that many millions of people to pay 'way too much money for a bad brew, they're bloody marketing geniuses!
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